{"id":91350,"date":"2018-04-03T07:55:54","date_gmt":"2018-04-03T13:55:54","guid":{"rendered":"https:\/\/www.craftbeer.com\/?p=91350"},"modified":"2018-05-08T15:14:34","modified_gmt":"2018-05-08T21:14:34","slug":"craft-beer-on-major-airlines-make-flying-a-little-easier","status":"publish","type":"post","link":"https:\/\/www.craftbeer.com\/beercation-destination\/craft-beer-on-major-airlines-make-flying-a-little-easier","title":{"rendered":"Craft Beers Get a Boost on Major Airlines"},"content":{"rendered":"<p>Suffice to say that flying isn\u2019t as enjoyable as it once was, given the long security lines and overbooked flights. Yet one saving grace has made the experience, especially the cramped seats onboard, less painful: craft beer.<\/p>\n<p>[newsletter_signup_box]<\/p>\n<p>Beer has always been part of the onboard experience, but a decade ago, you would never have thought of enjoying a beer from a small and independent craft brewer at 30,000 feet. But several airlines are answering the call to please palates of craft beer lovers by offering superior suds. Virgin America, for instance, introduced 21st Amendment Brewery\u2019s Brew Free or Die! IPA on its Airbus jets in the fall of 2009. The partnership was the result of a tweet.<\/p>\n<p><strong>(MORE: <a href=\"https:\/\/www.craftbeer.com\/styles\/american-india-pale-ale\" target=\"_blank\" rel=\"noopener\">Style Spotlight: American IPA<\/a>)<\/strong><\/p>\n<p><figure id=\"attachment_91357\" class=\"wp-caption alignleft \"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-91357 size-full\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/inset-1200.jpg\" alt=\"craft beer on major airlines\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/inset-1200.jpg 1200w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/inset-1200-768x768.jpg 768w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/inset-1200-600x600.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-caption-text\">New Belgium Brewing Co. has beers on Southwest Airlines and Frontier Airlines. (New Belgium)<\/figcaption><\/figure><\/p>\n<p>After taking a flight on the airline, Shaun O\u2019Sullivan, co-founder and brewmaster of San Francisco\u2019s <a href=\"http:\/\/21st-amendment.com\/\">21st Amendment Brewery<\/a>, commented to @VirginAmerica about the great experience. Virgin wasn\u2019t offering craft beer at the time so Sullivan also asked who makes its beer selections. That landed him a meeting with the person in charge of Virgin\u2019s in-flight experience, who happened to be a fan of the brewery, and they made a deal. Virgin America wanted to expand its beer menu, and 21st Amendment made it easy.<\/p>\n<p>\u201cOur craft beer comes in cans, and that was attractive to Virgin for weight reasons, as cans weigh less than glass bottles,\u201d O\u2019Sullivan says. The IPA is still being served, but in the past, the airline has also carried the Hell or High Watermelon Wheat and the Sneak Attack, a <a href=\"https:\/\/www.craftbeer.com\/styles\/belgian-style-saison\">Belgian-style <\/a>saison. (As an aside, the Virgin America brand was recently absorbed by Alaska Airlines and will soon be phased out. O\u2019Sullivan is hopeful that 21st Amendment will be part of Alaska\u2019s new onboard beer program.)<\/p>\n<p>Delta Air Lines, on the other hand, launched its elevated beer offerings in 2014 and has since expanded its beer menu, something everybody who books first class or a Delta Comfort+ seat (on select flights) can enjoy at no charge.<\/p>\n<p>\u201cDelta has always taken the initiative to think differently, and offering craft beer aligns with our culinary strategy to offer people food and beverages they would enjoy at their favorite restaurants or at home,\u201d says Lisa Bauer, vice president of onboard services with Delta.<\/p>\n<h2>Airlines Know Customers Want Local Beer<\/h2>\n<p><figure id=\"attachment_91431\" class=\"wp-caption alignleft \"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-91431 size-full\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/Sweetwater-Delta-Flight-1200-Inset.jpg\" alt=\"sweetwater 420 delta flight\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/Sweetwater-Delta-Flight-1200-Inset.jpg 1200w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/Sweetwater-Delta-Flight-1200-Inset-768x768.jpg 768w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/Sweetwater-Delta-Flight-1200-Inset-600x600.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-caption-text\">Delta Airlines features SweetWater 420 Extra Pale Ale on its flights. Both companies are based in Atlanta. (SweetWater Brewing Co.)<\/figcaption><\/figure><\/p>\n<p>With the growing trend on the ground of going local, airlines are paying attention, and having beer from independent breweries on board dovetails with the movement.<\/p>\n<p>\u201cIt\u2019s our nod to the local economy,\u201d Bauer says.<\/p>\n<p>Delta, for instance, serves SweetWater Brewing Company\u2019s flagship 420 Extra Pale Ale, which is based in Delta\u2019s hometown of Atlanta. In fact, it was because of the Delta partnership that SweetWater began canning its beer.<\/p>\n<p><strong>(MORE: <a href=\"https:\/\/www.craftbeer.com\/craft-beer-muses\/american-pale-ale-changed-everything\">American Pale Ale: A Style that Changed Everything<\/a>)<\/strong><\/p>\n<p>\u201cWe saw the potential and wanted to partner with them, which required our beer to be in cans, so we invested in a canning line,\u201d says Tucker Berta Sarkisian, SweetWater\u2019s spokesperson.<\/p>\n<p>That local angle also cemented Frontier\u2019s partnership with New Belgium Brewing Company and <a href=\"https:\/\/www.oskarblues.com\/\">Oskar Blues Brewery<\/a>.<\/p>\n<p>\u201cThe airline (which is headquartered in Denver) saw this as an opportunity to highlight Colorado companies, especially considering that Colorado is so well known for its craft beer,\u201d says Richard Oliver, spokesperson for Frontier.<\/p>\n<p>From the brewery\u2019s perspective, partnering with an airline is a no-brainer.<\/p>\n<p>\u201cIt\u2019s great exposure for our brand,\u201d says Jesse Claeys, public relations coordinator for <a href=\"http:\/\/www.newbelgium.com\/\" target=\"_blank\" rel=\"noopener\">New Belgium<\/a> in Fort Collins, Colorado, whose beers are on board Frontier and Southwest. In a way, it\u2019s a big sampling opportunity that\u2019s tough to match.\u201d<\/p>\n<p>That\u2019s especially true when the consumers are sampling the beer for the first time. SweetWater, for example, has found that passengers tweet or message them about how much they enjoyed their beer, even asking where they can find it in their hometown. Passengers also seek out 420 at SweetWater\u2019s new Last Cast Bar &amp; Grill at Hartsfield-Jackson Atlanta International Airport (concourse B if you\u2019re interested) and at the brewery if they\u2019re staying in Atlanta.<\/p>\n<h2>The Logistics of Flying with Craft Beer<\/h2>\n<p>Providing craft beer on airlines doesn\u2019t come without obstacles, though, and experienced flyers have no doubt gotten a taste of this at some point. Case in point: You\u2019ve<a href=\"http:\/\/bit.ly\/2oPoX6y\"><img loading=\"lazy\" decoding=\"async\" class=\"smaller cornerstone right alignright wp-image-80506 size-full\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/Brewery_Finder.jpg\" alt=\"Find a Craft Brewery\" width=\"150\" height=\"300\" \/><\/a>\u00a0planned to knock out some work while sipping that craft beer only to be told that the airline is out of the beer you were looking forward to.<\/p>\n<p>Shortages like this do happen, namely because supplying the beer can present challenges. For starters, there\u2019s the issue of getting the beer to the airline, which is why Claeys says having a national distribution footprint is key. Managing inventory levels can also be difficult, namely because flying has busy and slow times.<\/p>\n<p>\u201cMaking sure we manage inventory as demand increases and decreases is a challenge but one we excel at meeting,\u201d she adds.<\/p>\n<p>Of course, all of this begs the obvious question: Does serving the beer at altitude change its taste or texture? Not necessarily, according to brewers.<\/p>\n<p>\u201cDue to cabin pressurization, there are no noticeable changes in the physics and chemistry of the beer at high altitude,\u201d Sarkisian says.<\/p>\n<p>O\u2019Sullivan even argues that the beer tastes better at higher altitude. His rationale? \u201cFor the simple reason that for a long time, bland beer, not craft beer, was the norm, and craft beer on a plane is incredible,\u201d he says, adding that he was blown away when he took his first sip at altitude.<\/p>\n<p><strong>(MORE: <a href=\"https:\/\/www.craftbeer.com\/beercation-destination\/easy-tips-traveling-beer\">A Beer Geek\u2019s Travel Checklist<\/a>)<\/strong><\/p>\n<p>There is, however, one change you might notice in the beer. Because of the lower pressure on a jet, it\u2019s possible your beer could have a frothier head. \u201cBut that\u2019s not a bad thing,\u201d O\u2019Sullivan adds.<\/p>\n<p>When it comes to making that flight more enjoyable, there\u2019s no better way to do it than with a craft beer. As Sarkisian says, \u201cWe say that even if your flight isn\u2019t for a vacation, <a href=\"http:\/\/sweetwaterbrew.com\/\">SweetWater<\/a> can provide a vacation for your taste buds.\u201d<\/p>\n<p>No matter which craft beer you\u2019re sipping, truer words have never been spoken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cumbersome experience of flying has been offset by the explosion of small and independent craft beers offered on major airlines. <\/p>\n","protected":false},"author":6703,"featured_media":91788,"sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sticky_collection":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[4943],"tags":[241],"class_list":["post-91350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beercation-destination","tag-beer-travel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Where You&#039;ll Find U.S. 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