{"id":113898,"date":"2024-05-02T10:49:59","date_gmt":"2024-05-02T16:49:59","guid":{"rendered":"https:\/\/www.craftbeer.com\/?p=113898"},"modified":"2024-05-02T10:50:11","modified_gmt":"2024-05-02T16:50:11","slug":"beer-in-a-cocktail-town-how-craft-breweries-have-enriched-nola","status":"publish","type":"post","link":"https:\/\/www.craftbeer.com\/full-pour\/beer-in-a-cocktail-town-how-craft-breweries-have-enriched-nola","title":{"rendered":"Beer in a Cocktail Town: How Craft Breweries Have Enriched NOLA"},"content":{"rendered":"<p>Consider the jewels of the New Orleans crown: the Sazerac, the Ramos Gin Fizz, the Pimm\u2019s Cup, and the Hurricane. They are a testimony to the city\u2019s position as a top drinks destination. Ingredients such as Peychaud\u2019s Bitters altered cocktail culture forever, and bartenders around the globe have long looked to New Orleans for inspiration. The major beverage alcohol category noticeably absent from the city\u2019s resume, though? Craft beer. Until relatively recently, that is.<\/p>\n<p>For a town visited by <a href=\"https:\/\/www.xola.com\/articles\/us-tourism-top-cities-stats-round-up-post\/#:~:text=New%20Orleans%2C%20Louisiana,city%20welcomed%2019.75%20million%20visitors.\">millions of thirsty imbibers each year<\/a>, it may seem surprising that New Orleans\u2019s craft brewery scene is both young and small. Until the late aughts, local offerings were sparse. Dixie Brewery had been running since 1907; after a shutdown due to Hurricane Katrina, it was revived, and in 2020, its <a href=\"https:\/\/www.forbes.com\/sites\/alexandrasternlicht\/2020\/06\/26\/dixie-beer-new-orleans-oldest-brewery-changing-its-name\/?sh=1eb87f53556d\">name was changed<\/a> to Faubourg Brewing. Known for producing perhaps the most recognizable Louisiana craft beer nationally, Abita Brewing set up shop <a href=\"https:\/\/abita.com\/about\">30 miles outside of New Orleans in 1986<\/a> and continued to be one of the only representatives of craft beer in the area for decades. Parish Brewing <a href=\"https:\/\/parishbeer.com\/about\/\">came along in 2003<\/a>, also outside of New Orleans. But plenty of hurdles hindered real growth\u2014namely Louisiana laws banning sales from taprooms. <a href=\"https:\/\/www.bizneworleans.com\/tippling-point\/\">Legislation passed in 2015<\/a> making taprooms a viable possibility, a change that happened alongside a growing contingent of determined brewers ready to put New Orleans on the craft beer map.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502093547\/hand-holding-nola-blonda-ale-can.jpg\" alt=\"hand holding nola blonde ale can\" class=\"wp-image-113909\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502093547\/hand-holding-nola-blonda-ale-can.jpg 500w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502093547\/hand-holding-nola-blonda-ale-can-120x120.jpg 120w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<p>Before this shift, the best-known spots for craft beer within the city limits were not breweries, but beer bars or shops. <a href=\"https:\/\/theavenuepub.com\/\">The Avenue Pub<\/a> opened in 1987, <a href=\"https:\/\/dbaneworleans.com\/\">d.b.a.<\/a> opened in 2000, and <a href=\"https:\/\/steinsdeli.com\/\">Stein\u2019s Deli<\/a> <a href=\"https:\/\/www.goodbeerhunting.com\/blog\/2023\/12\/5\/dan-stein-of-steins-market-and-deli\">opened<\/a> in 2007. This was the reality of craft beer in New Orleans when Kirk Coco opened <a href=\"https:\/\/nolabrewing.com\/\">NOLA Brewing<\/a> on Tchoupitoulas Street in the Irish Channel neighborhood in 2008.<\/p>\n<p>\u201cComing out of [Hurricane] Katrina, the city was in a period of complete repair, redefining our industry, our innovation, and what businesses could flourish out of this complete disaster,\u201d says Doug Walner, NOLA Brewing CEO and chairman since 2018. \u201cThis was a city with a rich history of brewing, but virtually all of it had died off in the \u201870s and \u201880s.\u201d Walner says Coco was intrigued by the opportunity. \u201cHe realized this is something that\u2019s big in the rest of the country; we should have our own contribution.\u201d<\/p>\n<p>As NOLA Brewing opened seven years before that legislative change, they got a jump start teaching locals about craft beer and building community around it with \u201cFree Fridays,\u201d when people would hang out outside of the brewery and drink gratis beer. During those early years, NOLA Brewing helped build interest in craft beer, laying the groundwork for New Orleans to become a craft beer destination, too.<\/p>\n<p>The demand was growing, but it took years for more breweries to answer the call. <a href=\"https:\/\/courtyardbrewery.square.site\/\">Courtyard Brewery<\/a> and <a href=\"https:\/\/www.secondlinebrewing.com\/\">Second Line Brewing<\/a> opened in 2014, and after taproom sales became feasible, more followed suit: <a href=\"https:\/\/urbansouthbrewery.com\/\">Urban South Brewery<\/a> in 2016;\u00a0 <a href=\"https:\/\/www.brieuxcarre.com\/\">Brieux Carr\u00e9<\/a>, <a href=\"https:\/\/portorleansbrewingco.com\/\">Port Orleans Brewing Co.<\/a>, and <a href=\"https:\/\/www.parleauxbeerlab.com\/\">Parleaux Beer Lab<\/a> in 2017; and <a href=\"https:\/\/www.mielbrewery.com\/\">Miel Brewery<\/a> in 2018.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502093842\/miel-brewery-patio-exterior-with-patrons.jpg\" alt=\"miel brewery patio exterior\n\" class=\"wp-image-113912\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502093842\/miel-brewery-patio-exterior-with-patrons.jpg 1000w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502093842\/miel-brewery-patio-exterior-with-patrons-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<p>There was a learning curve for locals who suddenly had these homegrown craft beer options. Miel cofounders Janice Montoya and Alex Peyroux started telling their families and friends about their plans for a brewery and taproom and were met with confusion that was absent in more developed craft beer hubs such as the Pacific Northwest or the Northeast. Montoya says they received reactions assuming they\u2019d serve cocktails and wine and tapas, too, or that, conversely, they\u2019d focus on just one beer style, like the familiar Abita amber. \u201cWe were like, \u2018No, we\u2019re making one thing, beer. No, we\u2019re making all different styles.\u2019\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"600\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502092651\/beer-being-poured-into-stein.jpg\" alt=\"stein being filled at brieux carrex taproom\" class=\"wp-image-113902\"\/><\/figure>\n<\/div>\n<p>\u201cThe beginning was definitely about us educating our customers,\u201d says Brieux Carr\u00e9 head brewer Charles Hall, who joined the team about three months into operations. \u201cIf we opened on day one with six Pilsners, I don\u2019t think people would have gotten it. Slowly integrating classic European lagers and traditional styles, and teaching people about them, has allowed us to focus our menu\u2014we have five Pilsners on right now.\u201d They are also now up to six LUKR taps, a sign of Brieux Carr\u00e9\u2019s dedication to lager. The seven-barrel brewhouse, which produced 600 barrels last year, has grown to seven fermenters to accommodate their love of\u2014and locals\u2019 demand for\u2014lager.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-an-open-door\">An Open Door<\/h2>\n<p>When asked if the city\u2019s famed cocktail reputation made it difficult to establish a reputation for good craft beer, too, it seems a more popular opinion that it\u2019s <em>helped<\/em>. For both locals deeply familiar with the city\u2019s creativity and demonstrated quality, and tourists coming to experience that, there\u2019s an open door to experience other beverages.<\/p>\n<p>\u201cBeing in a lauded cocktail town, it ups the competition and the standards,\u201d Peyroux says. \u201cPeople are coming here from New York and going to work at the nicest cocktail bars in town, playing with flavors no one else sees, and trends start picking up. We want to match that, that quality and level of service. It makes us try harder.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502092928\/miel-bird-of-paradise-beer-and-can.jpg\" alt=\"\" class=\"wp-image-113904\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502092928\/miel-bird-of-paradise-beer-and-can.jpg 600w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502092928\/miel-bird-of-paradise-beer-and-can-120x120.jpg 120w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<p>Besides, Hall points out, cocktails may bring people to New Orleans, but craft beer provides a necessary respite. \u201cNew Orleans is a place where people want to have a good time all day, and beer is a little more conducive to that than Hurricanes. Our session beers work well for that. We open at noon and people come in right away, whereas Frenchmen [the New Orleans street famous for bars and live music] doesn\u2019t really get bustling until seven or eight.\u201d<\/p>\n<p>While the city\u2019s worldwide cocktail renown acts as a bridge and point of inspiration rather than competition, other challenges persist from the New Orleans water to the aforementioned Louisiana laws.<\/p>\n<p>\u201cOur water here is terrible for brewing beer,\u201d Hall says. \u201cIt\u2019s got a high pH, it\u2019s very hard. Almost everyone I know in town has an RO [reverse osmosis] system to build our water how we want it.\u201d<\/p>\n<p>The water profile is an obstacle brewers can overcome; Louisiana laws are a more daunting hindrance. Taprooms cannot sell any other kind of alcohol unless they operate as a brewpub. It\u2019s a constant pain point, and why NOLA Brewing has pivoted to brewpub status. They only sell beer out of their own location and offer a full food menu with other types of beverages, along with a popular live music lineup. The goal, though, to Walner, is to be a community hub. While breweries such as Brieux Carr\u00e9, Miel, and Parleaux are still grappling with the laws as taproom breweries, they keep their distribution footprints small in order to focus on community as well.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-a-vibrant-culture\">A Vibrant Culture<\/h2>\n<p>To be a part of the craft beer scene in New Orleans is to be a part of the city\u2019s vibrant culture of culinary delights, thoughtful drinks, deeply rooted music traditions, and an emphasis on socializing within the community. That opportunity continues to grow the number of breweries and attract the likes of the Neighborhood Restaurant Group, the parent company of Washington D.C. beer bar ChurchKey, D.C. brewery Bluejacket, and the former New York City beer bar The Grand Delancey. NRG beverage director and partner Greg Engert says years of interaction between Bluejacket and the New Orleans beer scene solidified the desire to put down roots in the city. The Avenue Pub\u2019s then-owner Polly Watt extended the invitation to put Bluejacket on at the bar, and Bluejacket went on to brew seven annual collaboration beers for Mardi Gras. NRG\u2019s addition to the New Orleans beer scene, <a href=\"https:\/\/www.brewerysaintx.com\/\">Brewery Saint X<\/a>, opened in the spring of 2023.<\/p>\n<p>Saint X\u2019s beer is the latest evidence that New Orleans imbibers, both local and visiting, are interested in drinking experiences they can\u2019t find anywhere else. Despite the area\u2019s famously hot and humid climate, Engert says they\u2019ve seen sales for their cask beers double in the last six months. Guests are realizing just how refreshing an ale served at 50\u00b0 F can be. \u201cNew Orleans drinkers are thoughtful, whether it\u2019s the people who live there or the people who go there,\u201d Engert says. \u201cWe\u2019re seeing people get excited about cask ale and Czech-style lagers that take eight weeks and get served on side pulls. This is how craft beer got people excited in the first place\u2014they\u2019re interested in stories and technique, and that is so relevant in New Orleans.\u201d<\/p>\n<p>Saint X joins a group of breweries driven by the chance to directly contribute to what makes New Orleans unique.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502093350\/parleax-beer-lab-exterior.jpg\" alt=\"Parleaux Beer Lab exterior\" class=\"wp-image-113907\" srcset=\"https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502093350\/parleax-beer-lab-exterior.jpg 1000w, https:\/\/cdn.craftbeer.com\/wp-content\/uploads\/20240502093350\/parleax-beer-lab-exterior-768x461.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<p>\u201cThis is a city where people don\u2019t live in their houses, they live in the streets,\u201d said Parleaux Beer Lab founder Eric Jensen. \u201cIt\u2019s a point of pride to be able to create something that contributes to the social capital people exchange on the streets every day. To have Urban South or Parleaux or Brieux Carr\u00e9 helping to provide libations at a crawfish boil in someone\u2019s backyard is special.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To be a part of the craft beer scene in New Orleans is to be a part of the city\u2019s vibrant culture of culinary delights, thoughtful drinks, deeply rooted music traditions, and an emphasis on socializing within the community.<\/p>\n","protected":false},"author":6967,"featured_media":113901,"sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"sticky_collection":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"62672,29260,92850,59338,96161,51313","_relevanssi_noindex_reason":"","inline_featured_image":false,"footnotes":""},"categories":[4812],"tags":[],"class_list":["post-113898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-full-pour"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - 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